International Parking & Mobility Institute’s Marketing & Communications Award – 2019
In June 2019, the International Parking & Mobility Institute recognized the Philadelphia Parking Authority with a Marketing & Communications Award for its creative use of informative visual content. In the past few years, the PPA has dramatically increased its use of visual content through its social media channels. The primary goal of this content is to inform, educate, and assist the traveling public in an engaging, easy-to-understand format. Additionally, using such visual content has helped facilitate a considerable increase in the PPA’s social media following by over 5,000 since January 2017, accounting for a 25% overall increase. Moving forward, the PPA will continue creating, curating, and disseminating new visual content to inform further, educate, and assist our customers.